How Does Lighting Affect Your Guests’ Mood?
The light fixtures you use in your facility do more than just provide illumination for your guests to see their surroundings clearly. They actually affect the overall experience you offer them. According to a study, the color of light influences the way brains process emotional stimuli.
Another research compared the psychological effects of lighting at night time. They tested the colors blue, red, and white. The effects showed that blue and white light influenced worse mood-related effects, while red light produced significantly fewer mood-related effects. In short, red-colored lights make guests feel best during the night.
How Do I Improve the Guests’ Experience Through Lighting?
The guests’ experience should be the number one priority in the hospitality industry, particularly in hotels and restaurants. Here are some ways to improve it:
Use colored lighting for your restaurant
If you are running a restaurant, you offer more than just tasty food. Aromatic smells and subtle background music are part of the restaurant experience you provide. Consider combining these elements with custom hospitality lighting. Just be mindful of the color of lighting you use in your restaurant. Remember, the color temperature of your lights affects human emotions, so it would be ideal to opt for a higher color temperature if you want a whiter, brighter, and cooler colored light.
As a general rule, warm lights make space feel calmer and more inviting since these are associated with dusk and dawn. This is because these are the times when the body is usually more relaxed. Cooler lights, on the other hand, are brighter and more stimulating. Therefore, during the evenings, lighting has to be relaxing, warm, and welcoming. On the other hand, light fixtures must be bright and energizing if your customers arrive in the middle of the day.
Add multiple sources of light to your hotel rooms
Your hotel should be your guests’ home away from home. Pulling off this kind of atmosphere can be tough, but you can achieve this by placing multiple light sources within each room. These include lamps, overhead reading lights, lamps, vanity lighting, and natural window light. You can also integrate user-controlled dimmer lights to provide guests with full control over the level of brightness in their room.
Conclusion
Lighting can impact the success of your hospitality business more than you might think. Strategically placed, color-conscious lighting will evoke positive feelings in your guests. Because of this, remember the information in this guide and be mindful of lighting color and design. Also, don’t forget to hire decorative lighting manufacturers to encourage repeat business and increase customer loyalty.
Set your hospitality business apart from your competitors with well-designed hospitality lighting by PTY Custom Lighting. From chandeliers, pendant lights, to hotel room lighting, you can count on us for superior custom lighting design and manufacturing. Contact us today to request a quote!
