First impressions matter, especially in the realm of hospitality. Running a hotel business means plenty of competition, as potential guests have the liberty to choose whatever type of accommodation they wish to stay in. For this reason, it’s important to invest in amenities and other competitive advantages that will continue to attract guests.
One of the most important investments you could ever make will be your choice of lighting. Contrary to popular belief, it does not only provide illumination for your staff and guests. It establishes the overall mood of your space, influencing your guests on an emotional level. It plays a vital role in driving the overall experience.
You’d want your hotel rooms to be bright and friendly, but at the same time warm and inviting. Keep in mind that the wrong lighting fixture can dampen even the most expensively decorated rooms.
The question now stands—what makes the right lighting the most powerful component of your hotel? We’ve gathered all the reasons for you below:
Reason #1: It influences the overall mood
There’s no other way to put it—lighting influences the mood. By incorporating proper lighting into your guest rooms and amenities, you ensure that your customers have a grand experience. You’ll be able to influence positive feelings, especially if you mimic natural daylight.
While it’s important to have large windows to help your guests feel comfortable, smaller rooms can benefit from yellow hues. By installing such fixtures, you ensure that they get a more restful night, and at the same time, get energized whenever necessary.
Reason #2: It affects the senses
As previously mentioned, poor lighting can affect the overall appearance of your hotel. You may have the world’s best wallpapers, decor, and furniture pieces, but bad lighting can still exhibit negative effects. By providing sightly fixtures and the right hues, you’ll be able to invigorate your guest’s senses, making them feel more comfortable and welcome.
Bear in mind that the proper lighting can also help your hotel in various ways—your restaurant can benefit from proper light levels and colors, as you’ll be able to present entrees and desserts in more appealing and appetizing ways.
Reason #3: It provides more convenience
Hotels are more than just places to rest—you will have guests staying over for work and business purposes. In other words, you need to create a space conducive to work. Without the right lighting conditions, you’ll prevent your guests from getting work done, affecting their overall experience with your hotel.
Such instances can potentially hurt your reputation, even if they are the smallest of shortcomings. People will want to enjoy total convenience and service, and the best way to start is by providing them with ample lighting, which can come in the form of overhead lights and even a good decorative lamp.
Your Guests Deserve The Best—Work With The Best Hotel Lighting Manufacturers
When executed properly, your choice of lighting can definitely set your hotel business apart from the rest. It’s an ever-growing marketplace, and you’ll want to continue your stream of revenue by ensuring that your guests continue choosing you. You’ll want to provide them with the best possible experience, and all this can be done by choosing the right lighting design.
If you’re on the hunt for custom lighting suppliers in the USA, PTY Custom Lighting has you covered. We started our journey in 2011, and have since then worked with countless hotels and restaurants. We’re passionate about helping the hospitality industry grow, and we believe that it starts with proper lighting design. Request a quote from us today!