The Quirky But Elegant Riu Plaza New York Times Square Hotel

The Quirky But Elegant Riu Plaza New York Times Square Hotel

Hotel Project Case Studies

The Riu Plaza New York Times Square Hotel is an elegant travelers’ destination with 29 floors and more than 600 upscale rooms. Each room comes with a miniature fridge, high definition satellite television, WiFi, multimedia capabilities, an electronic safe, a desk, adjustable central air and heating, and other perks.

This recently built hotel is perfectly situated in mid-Manhattan at Times Square with convenient access to subways, Central Park, Rockefeller Center, and Fifth Avenue luxury shopping.

The hotel has won a number of awards and certificates, including the HolidayCheck 2018 Award and TUI Top Quality Award for 2018.

This popular Times Square hotel has some unique venues in its public spaces, including a Fashion bar, “The Theater Buffet,” and the Capital Bar, offering a “Grab & Go” concept.

The RIU Hotels & Resorts hotel chain has been in business since 1953 when it was founded in Playa de Palma, Spain as a small boutique hotel. RIU Hotels & Resorts now has approximately 100 hotels in 19 different counties.

The Riu Plaza line of hotels is their urban brand, featuring modern, upscale hotels in major cities such as Panama City, Panama; Guadalajara, Mexico; and Berlin, Germany. The Riu Plaza New York Times Square Hotel was launched in 2016 as one of their flagship properties. PTY Lighting handled lighting and design for the restaurants and lobbies of this iconic hotel.

Why PTY Lighting Was Chosen for This Hotel Lighting Project

PTY Lighting was tasked by Omnibuild Construction, Pineapple Developments to complete the contract hotel lighting for the public spaces at the Riu Plaza New York Times Square Hotel.

We created unique public space lighting for the lobby, restaurant, and other common areas on the first floor of the luxury hotel property.

We were chosen for this challenging project because of our proven experience with public space lighting, our 60-day lead time, and competitive pricing. Many of our clients these days need a quick turnaround to take advantage of new market opportunities. This requires careful coordination with all stakeholders involved from the hotel owners to the construction company working on the interior of the building.

PTY Lighting is known for its excellent communication and ability to work well with diverse clients and multiple teams. We enjoy working with our design partners, and our fantastic results speak for themselves.

The Unique Interior of the Riu Plaza New York Times Square Hotel

A hotel located in the heart of Manhattan at Times Square needs to “pop” and be interesting to guests, travelers, and visitors who might stop by a drink at the hotel bar.

We worked with a highly creative interior design team that created a very eye-catching aesthetic for this modern hotel. Eschewing the drab, muted greys and earth tones that have often been the featured palette for interior decorating as of late, this hotel exudes color. For example, one of the eating spaces mixes purples and teals with white and black for a colorful yet modern look – a slight hint of the fun 1980s is apparent, without all the kitsch.

Into this space, we provided lights that accented the fun aqua-lit curves and chrome bubbles decorating the walls. Dark teal circular ceiling lamps with strong straight lines still allow a lot of light to shine down. Long, rectangular lights with rounded corners provide ambient lighting from the grey and black rectangular pillars in the room.

The “Grab & Go” food area is light by whimsical curved cones that provide direct light above the food. The deli area features an update to old-fashioned “busy” wallpaper, and here, fun birdcages also double as hanging lamps.

The lobby features some of the striking artisanal lamps we are known for. For example, a group of pendant light fixtures is styled with accordion-like circular disks that glow in a comforting, welcoming, warm light. At one end, 5 Edison-style light bulbs hang staggered in a row, to provide a friendly glow by a sitting area.

These are just some of the special lighting solutions we developed for this very quirky yet elegant hotel space.

Why Customers Should Consider Us for Custom Lighting Projects 

PTY Lighting designs and manufactures top quality contract hotel lighting and hospitality lighting. With our highly experienced lighting consultants and designers, PTY Lighting goes one step further, producing hospitality lighting with our in-house manufacturing on the latest production equipment. For these reasons and more, we are chosen by the top hospitality groups to deliver premiere custom hotel lighting for the number one luxury hotels around the globe. 

Elegant and Understated Design for Scarpetta Italian Restaurant in Philadelphia, PA

Elegant and Understated Design for Scarpetta Italian Restaurant in Philadelphia, PA

Hotel Project Case Studies

Scarpetta is an upscale restaurant brand from LDV hospitality that offers flavorful Italian dishes with a high-end dining experience. Scarpetta restaurants are found in five locations: New York City, the Hamptons, Las Vegas, Miami, Philadelphia, and Newport, Rhode Island.

About Scarpetta Italian Restaurant

The name “scarpetta” comes from the Italian phrase “fare la scarpetta,” describing the practice of scooping up the last bit of sauce in the pot with a piece of boot-shaped bread.

Scarpetta is an award-winning restaurant brand, which was nominated for the James Beard “Best New Restaurant in America” distinction. It also garnered a three-star review from the New York Times (which is a high rating for New York Times restaurant reviews).

The essence of this Italian food brand is described on the Scarpetta Restaurants website as:

“The understated, yet elegant approach to design creates an environment that is simultaneously chic, welcoming, and inspiring.”

Scarpetta Philadelphia is located at Rittenhouse Square, a famous public park and neighborhood that has roots in Colonial times. William Penn (for whom the state Pennsylvania is named after) helped planned this park in the late 1600s. Now a charming location for a stroll, as well as all the top “foodie” restaurants, Rittenhouse Square is a popular destination for locals and tourists.

Scarpetta Philadelphia overlooks the park and provides a warm, intimate place to enjoy a glass of wine and fine food with friends, coworkers, and loved ones.

Why PTY Lighting Was Chosen for This Restaurant Lighting Project

Hospitality lighting is a critical piece of the design and function of any restaurant. The lights chosen for the venue not only create a certain type of mood and ambiance, but they also provide important functionality. Restaurant patrons need to be able to read menus clearly, while not being blinded by lights that are too strong. Furthermore, lighting should also enhance the look of the food, making it even more appealing and appetizing.

This is where custom lighting comes in. With the right custom restaurant lighting, the ambiance of a food venue can go from mediocre to amazing.

PTY Lighting was chosen for this contract restaurant lighting project because of our unique attention to details and our proven track record designing and manufacturing large custom lighting pieces. We also have had previous success in providing custom restaurant lighting for the ownership team’s other restaurants.

We worked with LDV Hospitality and Omnibuild Construction to craft unique, welcoming lighting for this upscale Italian bistro. We completed the public space lighting throughout the entire restaurant.

Scarpetta Philadelphia Custom Lighting Style

Scarpetta Philadelphia is listed on the OpenTable restaurant review website as “Casual Elegant.” (The restaurant averages 4.6 stars there with around 800 reviews.) The OpenTable listing describes the venue thusly:

“The understated-yet-elegant approach to design creates an environment that is simultaneously stylish, welcoming, and inspiring, where guests can feel as though they are at a decadent dinner party.”

The overall look and feel is warm yet sophisticated. Brown leather, pale red brick, and dark wood floors are gently lit by strategically placed recessed lights. Trapezoidal ceiling fixtures made from clear glass and burnished metal showcase old-fashioned glowing light bulbs. These unique overhead lamps were created to provide a subtle touch of interest without overly dominating the room. The entire effect is one of welcoming harmony with a slightly masculine but overall warm feel to the entire restaurant.

In creating an understated yet striking look for this Italian restaurant, we worked with LDV Hospitality and Omnibuild Construction to determine the right lighting styles to complement the modern yet traditional interior design.

As always, we provide service from design to manufacturing, to offer a comprehensive lighting solution. Other custom restaurant lighting companies may outsource the manufacturing, which means they have less quality control over the final finished project.

We know, when we are working on a top restaurant brand such as Scarpetta Restaurants, that attention to detail is critical. Each piece must function perfectly and become part of a harmonious whole.

We are very pleased with the end result at Scarpetta Philadelphia, and we encourage you to visit this lovely Italian restaurant if you are in the area. You will enjoy excellent food and a great atmosphere.

Why Customers Should Consider Us for Custom Restaurant Lighting Projects

PTY Lighting delivers high-end contract restaurant lighting and hospitality lighting for the top restaurant brands. We go beyond design and engineering with our in-house lighting manufacturing using the latest production equipment. With our attention to detail, we are often chosen by the premiere hospitality groups to provide high-quality custom restaurant lighting for popular food and drink venues.

PTY Lighting’s Custom Restaurant Lighting for American Cut Steakhouse Restaurant

PTY Lighting’s Custom Restaurant Lighting for American Cut Steakhouse Restaurant

Hotel Project Case Studies

Custom restaurant lighting can enhance any restaurant, but it works especially well in America’s top steakhouses.

Known as the “#1 Steakhouse in America”, American Cut Steakhouse is a premier upscale steak restaurant based in New York City. With two hot NYC locations in Tribeca and Manhattan, American Cut Steakhouse also has a location in Atlantic City, New Jersey, and the affluent Buckhead district in Atlanta, Georgia.

American Cut Steakhouse is owned by Chef Marc Forgione. Award-winning Chef Forgione is best known for being the winner of season 3 of Food Network’s “The Next Iron Chef” at the age of 31 years old, which was the youngest age of any winner during the history of the show. He also owns two other renowned restaurants: Restaurant Marc Forgione and Lobster Press.

The company that operates American Cut Steakhouse, LDV Hospitality, is known for promoting a luxurious experience at its 28 food and beverage venues, fine restaurants, upscale bars, and posh nightclubs spread around the world. The aesthetic of LDV Hospitality is to “take inspiration from the iconic classics of Old World cultures and adapt them to our modern social life.”

PTY Lighting was tasked with designing the custom lighting for three of the American Cut Steakhouse locations: Midtown Manhattan in New York City; Atlantic City, New Jersey; and the Buckhead district in Atlanta, Georgia.

American Cut Steakhouse Restaurant Midtown: Manhattan, New York

Any upscale steakhouse in Midtown Manhattan needs the best in custom restaurant lighting. PTY Lighting worked with Omnibuild Construction, LDV Hospitality, and SL Design for this important restaurant lighting project due to its high visibility. American Cut Steakhouse Midtown is located at 109 East 56th Street at The Lombardy Hotel, a four-star hotel located near Rockefeller Center.

PTY Lighting provided public space lighting throughout this deco-inspired restaurant. We were chosen for this project because of our track record with previous American Cut restaurants working with the same ownership group.

The restaurant includes a 36-seat bar and lounge section that features an interactive craft cocktail program. The distinctive custom lighting includes striking geometric ceiling lights in squares, rectangles, and cubes featuring strong lines, bringing together a modern feel with the nostalgic art deco aesthetic. Two burnished half-silver domes light up the cocktail area. The long, rectangular silver wall sconces are sleek yet inviting.

All in all, this custom restaurant lighting project was a huge success, helping put this new steakhouse on the NYC map.

American Cut Steakhouse Atlantic City: Englewood, New Jersey

American Cut Steakhouse has a branch located at the famous Atlantic City boardwalk at the Ocean Resort Casino. This upscale luxury casino bucks the downscale trend set earlier by old-fashioned “tacky” casinos that used to be the standard fare in this seaside gambling town. The addition of the American Cut Steakhouse supports the recent revitalization of Atlantic City as it works to attract more millennials.

This was PTY Lightning’s first project for an American Cut Steakhouse location. We were chosen due to our ability to work with interior designers to create large, custom public space lighting fixtures.

Omnibuild Construction, LDV Hospitality, and SL Design were PTY Lightings partners on this custom restaurant lighting project to provide custom lighting throughout the new steak restaurant.

American Cut Steakhouse Buckhead: Atlanta, Georgia

Atlanta, Georgia is not called “Hotlanta” just for the steamy summer weather. This happening city has its share of fascinating nightlife and five-star restaurants for discerning foodies.

The Buckhead district in Atlanta is located in the northern part of the city and is surrounded by high-rise offices, posh hotels, historic mansions, and upscale condos. This affluent area draws visitors due to its boutique shops and top-rated restaurants such as American Cut Steakhouse.

PTY Lightning was once again invited to design, engineer, and manufacture custom lighting for this new location of the American Cut brand due to our past success with them.

We worked with Omnibuild Construction, LDV Hospitality, and SL Design to construct memorable public space lighting throughout this in-demand restaurant. A lounge and bar make up the first floor. The main dining area upstairs seats 102, and two private dining rooms offer an even more “upscale and decadent” dining experience. The restaurant offering a warm, intimate atmosphere with recessed lighting and art-deco style overhead lamps with ironwork tiers.

Why Customers Should Consider Us for Custom Restaurant Lighting Projects

PTY Lighting provides the best in contract restaurant lighting and hospitality lighting. Beyond just design and engineering, PTY Lighting provides hospitality lighting manufacturing with the latest production equipment. For these reasons and more, we are chosen by the top hospitality groups to deliver premiere custom restaurant lighting for the number one restaurants in America and the world.